Nissan has filed four new Web3-related trademarks in the US and is experimenting with auto sales in the metaverse in Japan. The trademarks cover its Infiniti, Nismo, and Nissan brands and include plans for virtual goods and a nonfungible token (NFT) marketplace. Nissan Japan is conducting a three-month “demonstration experiment” of its virtual store “Nissan Hype Lab,” allowing customers to “study, consult, test drive and purchase Nissan vehicles” while in the metaverse. The company’s moves are in line with other car manufacturers, including General Motors and Ford, who have also been actively filing trademark applications for Web3, crypto, NFTs, and the metaverse. (Read More)
